Personally, I don't know which is worse, Microsoft or News Corp.
Geez. Doesn't anyone want to run a business anymore?
Do they all want to sell out to the highest bidder?
Excerpt Yahoo! report "Yahoo! reportedly in talks with News Corp ":
Yahoo! Inc., fighting off a takeover bid from Microsoft Corp., is in talks with News Corp., according to a report on The Wall Street Journal's web site.
The talks, according to the Journal are an attempt to fend off Microsoft's offer, which was initially valued at $44.6 billion.
For many, Yahoo! has come to symbolize the Web. Its playful name and colorful logo defined Internet style, and its signature yodel was a siren song for people who were curious about a new media known as "the World Wide Web."
Created in 1994 by a pair of Stanford graduate students as a simple directory of interesting Web sites, Yahoo! went public early in 1996. It was valued at $848 million after its first day of trading despite widespread suspicion about the viability of advertising-supported Web sites.
But the company quickly disproved naysayers by attracting mainstream advertisers and turning a profit.
Yahoo! capitalized on the rapidly growing interest in the Internet, offering news, financial information, television listings, games, and other content, plus services such as e-mail, web-hosting, shopping and community sites.
But Yahoo!'s stock price had dropped by more than 40 percent in the three months leading up to Microsoft's bid, which was announced Feb. 1. The offer was 62 percent above Yahoo's market value at the time.
To see Yahoo's future at any one time, a person only had to see how the media machine was playing them against Google. Usually that was "not at all". It was Google Google Google all the time.
Yeah, Google figured out how to play the tech gossip media game early and often. So, though Yahoo! is a slightly better general search engine than Google, it's gotten lost because the nightly news, mainstream papers, and technology sources, don't get techno gossip passed to in from "inside sources" it at least three times a week.
I'm hoping that the news about Yahoo! lately just means they learned to play the game.
I don't have much confidence about that though.
Mostly the new billionaires just want to get richer and then start developing some space tourism company guaranteed to make our planet warm more quickly. It's like they think they're Jor-El and want to get as many rich people off the planet as possible, though with the twist that their own activities will accelerate the problem for the rest of us who can't afford the multi-million dollar ride.
I have to hand it to Google. At least all signs are that they want to run a business, not look for the highest bidder.